This design embodies the essence of clothing in its purest form, while returning to the origins of Montreal Fashion Week, 2024 edition, an event that has been able to reinvent itself over the years while remaining deeply rooted in the history and tradition of Montreal fashion. The new visual identity reflects a modern and structured vision, while emphasizing the importance of authenticity and simplicity in the expression of clothing, thus underlining the unique identity of this edition and this key event on the fashion calendar.