The new visual identity is colorful, editorial, festive and lively. Its tone-on-tone color system maintains the neutrality of the visual pillars, highlighting the agency's products, while assuming a lively and personalized signature. The use of transparent and fuzzy treatments recalls the world of wines and other festive liquids, giving fun symbolism to visual applications as well as the typographic universe, which is both simple and complex. Cluster graphics and logos become clear symbols of brand recognition and differentiation.